Editorial policy: how our guides are written
Who writes the guides
The guides on this site are written and maintained by the The Paw Support editorial team at Website Prism Ltd (company number 17462217). We do not employ veterinary staff. Nothing on this site is a diagnosis, a treatment recommendation or a claim that a product will improve a health condition. Where a guide touches on health, it says so and points you to your own vet.
How we research and source them
Where a guide makes a factual point about canine health or care, we draw on established UK sources, such as veterinary charities and care organisations, and name them at the foot of the guide so you can read the original. Where advice differs between sources, or the evidence is limited, we try to say so rather than pick the most convenient answer. Practical sections, such as how to measure a car boot or work out a ramp angle, show their working so you can check the arithmetic yourself, and our ramp angle calculator uses the same formula.
How we choose and describe products
We sell a small range, because we would rather describe a few products accurately than list a large catalogue we cannot stand behind. A product is only listed if we can describe it clearly, including what it is not suited to. Product details come from our supplier's specifications. We do not run our own laboratory tests and we do not present supplier specifications as independent test results. Orders are fulfilled by our supplier partners and dispatched from a UK warehouse; see Delivery & Returns for how that works.
Our guides also say when you do not need to buy anything. A towel on a slippery floor, or a bed you already own, is sometimes the right answer.
Images
Product photographs are digitally edited for presentation (for example background or angle), and the product shown matches the item supplied. The banner images on our homepage and the picture beside the homepage care section are AI-generated illustrations of dogs and are labelled as illustrative on the page. They are not photographs of our customers' dogs or of our products.
Independence
We do not accept payment to mention other brands, charities or organisations. Links to outside organisations are there because the information is useful, not because of any commercial relationship. Customer reviews, when they appear, are read by a person and approved before they are published. We do not write or buy reviews, and we do not currently check that a reviewer bought from us.
Updates and corrections
Each guide shows the date it was last updated. If you spot something wrong or out of date, please email hello@thepawsupport.com with the page and what you found. We will review it and correct the guide, and we will update its date when we do.
See also: About us, all guides and contact us.